Profitable and Practical Business Pricing Series

This is for registered and approved women in business ONLY.

This is a 4 week series delivered via live webinar sessions weekly on Fridays 10am - 12pm AEST from 6 May to 27 May, and will be open to women registered and approved for the series. If enrolling late, or if you can't make it live, you can access the recording (again only if registered and approved).

This 'course' shows closed for enrolment as it is only accessible via application into the Profitable and practical business pricing series funded by the City of Parramatta as part of their women in business program. Please click on one of the apply by Google Form buttons on this webpage.

Recent pricing webinar feedback (April 2022) ...

"Thankyou very much even as an accountant this is a timely reminder of ALL costs associated with providing a service."

"Wonderful thank you very much this was great!!!"

"this has been AWESOME and I look forward to the sessions in May xx"

"excellent workshop!"

"Thanks Jane, amazing as always!"

"Thanks heaps for that! Fantastic webinar workshop! 👍"

"Thanks Jane, You're amazing as always"

What you can expect in this series

Are you working really hard but not making any money? Do you feel your pricing is not working for you, to deliver what you expect? Do you know what you need to charge to breakeven? We find women in particular face these pricing issues in part due to issues around self-worth and always wanting to help, and therefore tend to undercharge. This creates undercharging and a non-sustainable business model. We want you to learn to charge what you’re worth and have a sustainable business.

Unpack and rebuild your pricing profitability using spreadsheets

Over 4 LiveWebinar sessions (one a week over 4 weeks) with Jane Tweedy founding director of FAQ Business Training, you will unpack and then rebuild your pricing and product/service business foundations so you can charge your true worth and renew your enthusiasm for your business, when it actually has the potential to return what it should! Yes this series is suitable for product and service based businesses.

Transformation - you'll need to do the homework!

This series will be run online, with homework to do between sessions. Sessions will be recorded for participant access only and stored in an unpublished course in our online school (not open to people not registered for the program). Students will be able to engage through comments on the school so they are not stuck when completing their homework.


To achieve transformation in your business profitability you will need to complete all 4 sessions, do the homework and change your pricing, processes, product or services. This will set you up for future profitability.


If you have attended any of Jane’s pricing and packaging sessions, this program builds on, expands upon and actually helps you calculate your pricing.


Attendees may be able to access an additional one on one session with Jane to discuss/confirm the pricing before making change. Please note these sessions are currently available under the NSW Government funded Business Connect program and will utilise some of the hours available to you.


Take home for attendees:

Slide packs, handouts including calculation spreadsheets and guaranteed recording access for a minimum of 6 months.

Course content - this will be expanded as the series goes (session details appear further down)

Session 1 – Pricing fundamentals and inputs

6 May 2022 10am – 12 noon


Pricing fundamentals and inputs lays the foundations for your correct pricing structure. Without being aware of ALL your costs, including your time, your pricing will never be correct. We also consider areas where small businesses often neglect to charge to cover the costs of discounting, freebies and quoting. In this session we look at:

·                how to calculate ALL your time and cost inputs

·                 learn about and test the impact of discounting, quoting, and freebies

·                 understand the lifetime value of your customer (LVC)

 Feedback from a similar recent pricing webinar:

“Thank you very much. Even as an accountant this is a timely reminder of ALL the costs in pricing a service.”

“Wonderful thank you very much this was great!!!”

Takeaways and homework

Slide pack. Worksheets on discounting, LVC and pricing inputs. Attendees who want to maximise their ability to calculate prices correctly through this series will need to finish these sheets off between sessions. Recording and course access for at least 6 months guaranteed.

Session 2 – Packaging and processes to make more money and save time

13 May 2022 10am – 12 noon

 In this session we look at packaging (not paper and ribbon!) products, services and productised services to help you make more money AND save you time. Also in the spirit of more money and less time, we will look at some suggested process improvements for both product and service based businesses.

·                How to combine products and services together for higher profitability/easier saleability

·                Process improvements which could lower costs and therefore the need to raise prices

Takeaways and homework

Slide pack and a worksheet on packaging. Attendees who want to maximise their ability to calculate prices correctly through this series will need to complete the packaging sheet between sessions. Recording and course access for at least 6 months guaranteed.

Session 3 – Practical pricing of products and services 

20 May 2022 10am – 12 noon

 In this session we use the inputs from the prior sessions (so please have your homework ready) to help you calculate your breakeven and profit targets. Jane will work through a series of numbers as a demonstration you can follow along with, and you will be able to utilise your numbers too if you have them. This session can be quite confronting and may lead to some decisions needing to be made about your business.

·                 This can be jaw dropping when we calculate your real breakeven and profit targets

·                Learn how to step through the pricing calculations to make sound decisions

·                Identify profitability by product line (or category) or service offering

Takeaways and homework

Slide pack and a worksheet on pricing. Attendees who want to maximise their ability to calculate prices correctly through this series will need to have completed session 1 and 2 homework (though you will have ability through the course comments and the start of session 4 to ask questions). Recording and course access for at least 6 months guaranteed.

Session 4 – Implementing pricing and model changes 

27 May 2022 10am – 12 noon

This is the final session of the four part series where we bring it altogether and address HOW you can go about raising prices without losing your entire customer base which is a fear for many. In this session we:

·                review findings so far including questions arising from your homework calculations

·                when and how to increase prices

·                alternative ways to increase profit where you’re already top of the acceptable range

·                cash management model so you don’t accidentally spend money you shouldn’t!


Takeaways and homework

Slide pack. Recording and course access for at least 6 months guaranteed.

Jane Tweedy Founder FAQ Business Training

About your presenter Jane Tweedy

Founder and Lead Trainer, FAQ Business Training

Jane Tweedy has been a part-time NSW Government funded Business Connect Advisor for over 6 years. In this role, she has worked with over 1550 small businesses one-on-one and heard common challenges from her clients. In many cases, clients are being ripped off or ripping themselves off, based on what they didn't know they didn't know. 

Jane founded FAQ Business Training to fill in the gaps by providing real-world solutions to real-world problems. Jane has studied the theory and tested it in the real world to make sure it works. What participants learn is therefore adapted based on real-life experience from self and clients to give participants a real-world solution. Jane's sessions (she runs well over 50 a year) educate and empower participants to learn enough to either do it yourself (DIY) or outsource with confidence.

Jane holds numerous qualifications including a Master in Applied Finance (with Merit), Certificate IV in Training and Assessment (40116 upgrade) and is an International Coaching Federation (ICF) Professional Certified Coach (PCC). Winner 2021 Local Business Awards Penrith Best Education Service.

Proudly funded by City of Parramatta Council

The City of Parramatta is known as the heart of the whole Sydney region and is a growing city in it's own right. Parramatta is experiencing a period of huge growth (just look at it's skyline) and this creates great opportunities for business.

It's council is progressive and a huge supporter of small business. You can register for their business emails to keep up-to-date.

As part of their small business focus City of Parramatta is funding a Women in Business series for which the FAQ Business Mindset Makeover and this Practical and profitable pricing series is a part of.

Frequently Asked Questions (FAQs)

How do I access this pricing series?

You must complete the Google Form application via the Apply with Google Form button at the top or bottom of this webpage. If approved you will be added to the pricing course.

How do I get approved for this pricing course?

This course is for women in business only (due to funding received). Therefore you must identify as a woman. If you live or work in the City of Parramatta LGA (NSW) then you will gain automatic approval. If you are a paid-up member of the FAQBT Business Growth Membership you will also gain automatic access. Outside these you will be placed on a waitlist and approved if space (still must be a woman to allow freedom to have open discussions in a safe environment).

Once approved how do I access the course?

The course is held on our Teachable online school. If you are already a member, the course will be added to your existing login. If you are new to the FAQ Business Training Online School you will be sent a login request to create your password and the course will be ready for you once logged in.

How do I access the webinars?

All 4 webinars will use the same link. The link and details about using LiveWebinar are contained in the course information. The link will also be emailed to you.

I can't attend some of the sessions live, can I get the replay?

Yes, all registered and approved participants will have at least 6 months of access to the course through the online school. This includes access to ask questions and have them answereduntil 30 June 2022.

This course is closed for enrollment.